Hi There!

I’m Lisa Zufall, the owner of Birch Solutions and the Creator of Rock UR Website.

Over my 20+ years between building tech startups to working for corporations and small business owners, I’ve learned a thing or two about marketing, sales and tech. I love tech. From building out my first application many years ago to architecting global systems for corporations – tech and it’s ever evolving status is my jam.

Here’s the BUT…Building out the “best solution”, whether you’re a corporation or small business – really doesn’t matter if there is no marketing and sales strategy behind it.

That’s exactly why I created Rock UR Website. I found too many clients worrying about their online presence but not being crystal clear on the objective of why. If you don’t know why you are creating the solution or who you’re creating the solution for, then ROI becomes a big unknown – and in that, creates a lack of focus on building the business you initially dreamed of building.

In today’s economy, you need more than just a flashy website – you need a system and you need to be clear on what you are trying to accomplish – otherwise, you can easily find yourself stuck in the hamster wheel of “tweaking” instead of steady growth.

If you want help putting together a roadmap for your marketing and sales strategy – reach out.